Innovation
Innovation
Innovation
Industrial Design
Industrial Design
Industrial Design
Packaging Design
Packaging Design
Packaging Design
EC30 - Smart, Sustainable, Ship-Ready
Year
2022
Client
P&G
Elevator partnered with P&G to develop e-commerce packaging for EC30, a new omni-brand delivering breakthrough performance and sustainability through water-activated lightweight unit-doses.
Elevator partnered with P&G to develop e-commerce packaging for EC30, a new omni-brand delivering breakthrough performance and sustainability through water-activated lightweight unit-doses.
Elevator partnered with P&G to develop e-commerce packaging for EC30, a new omni-brand delivering breakthrough performance and sustainability through water-activated lightweight unit-doses.
The challenge
For years, CPG design was about shelf impact — but now the shelf is digital. Today’s shift to e-commerce and soaring fulfillment costs demanded a new approach. Our goal was to reinvent EC30’s packaging to endure the rigors of shipping, enhance brand equity, and create sustainable value.
For years, CPG design was about shelf impact — but now the shelf is digital. Today’s shift to e-commerce and soaring fulfillment costs demanded a new approach. Our goal was to reinvent EC30’s packaging to endure the rigors of shipping, enhance brand equity, and create sustainable value.
For years, CPG design was about shelf impact — but now the shelf is digital. Today’s shift to e-commerce and soaring fulfillment costs demanded a new approach. Our goal was to reinvent EC30’s packaging to endure the rigors of shipping, enhance brand equity, and create sustainable value.
The solution
Elevator’s holistic approach led to a ship-ready system that safeguards the product, delivers a premium unboxing experience, and reflects EC30’s commitment to sustainable innovation.
Elevator’s holistic approach led to a ship-ready system that safeguards the product, delivers a premium unboxing experience, and reflects EC30’s commitment to sustainable innovation.
Elevator’s holistic approach led to a ship-ready system that safeguards the product, delivers a premium unboxing experience, and reflects EC30’s commitment to sustainable innovation.
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