UX/UI Design
UX/UI Design
UX/UI Design
Branding
Branding
Branding
Innovation
Innovation
Innovation
Buttonwood - Clear Design for Complex Capital
Year
2019
Client
Buttonwood Network
Series B start-up funding involves large capital investments in high-traction, successful startups. Investors include venture capital firms, private equity and institutional investors. Buttonwood partnered with Elevator on their Series B user platform to enable a more streamlined, efficient fundraising process for investors.
Series B start-up funding involves large capital investments in high-traction, successful startups. Investors include venture capital firms, private equity and institutional investors. Buttonwood partnered with Elevator on their Series B user platform to enable a more streamlined, efficient fundraising process for investors.
Series B start-up funding involves large capital investments in high-traction, successful startups. Investors include venture capital firms, private equity and institutional investors. Buttonwood partnered with Elevator on their Series B user platform to enable a more streamlined, efficient fundraising process for investors.
The challenge
Raising late-stage funding is often slow, complex, and opaque—for both startups and investors. Buttonwood sought to disrupt this process by introducing a collaborative financial platform where all parties could engage in parallel. The challenge: design a user experience to organize and accelerate every step of the fundraising journey—while still feeling credible, intuitive, and secure.
Raising late-stage funding is often slow, complex, and opaque—for both startups and investors. Buttonwood sought to disrupt this process by introducing a collaborative financial platform where all parties could engage in parallel. The challenge: design a user experience to organize and accelerate every step of the fundraising journey—while still feeling credible, intuitive, and secure.
Raising late-stage funding is often slow, complex, and opaque—for both startups and investors. Buttonwood sought to disrupt this process by introducing a collaborative financial platform where all parties could engage in parallel. The challenge: design a user experience to organize and accelerate every step of the fundraising journey—while still feeling credible, intuitive, and secure.
The solution
Elevator designed the full UX architecture and user interface for the Buttonwood platform, from dashboards and filtering to deal room access and progress tracking. The tool transformed fragmented workflows into a cohesive, collaborative experience resulting in a streamlined fundraising platform that brings transparency, efficiency, and momentum to late-stage funding.
Elevator designed the full UX architecture and user interface for the Buttonwood platform, from dashboards and filtering to deal room access and progress tracking. The tool transformed fragmented workflows into a cohesive, collaborative experience resulting in a streamlined fundraising platform that brings transparency, efficiency, and momentum to late-stage funding.
Elevator designed the full UX architecture and user interface for the Buttonwood platform, from dashboards and filtering to deal room access and progress tracking. The tool transformed fragmented workflows into a cohesive, collaborative experience resulting in a streamlined fundraising platform that brings transparency, efficiency, and momentum to late-stage funding.
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