Branding
Branding
Branding
Packaging Design
Packaging Design
Packaging Design
Innovation
Innovation
Innovation
APEX - Where Brand and Form Move In Sync
Year
2025
Client
Internal
APEX is a high-end auto care brand created for modern car owners that demonstrates what’s possible when packaging and brand strategy are developed in parallel. Elevator’s multidisciplinary capability created a seamless integration between industrial design, branding, and innovation.
APEX is a high-end auto care brand created for modern car owners that demonstrates what’s possible when packaging and brand strategy are developed in parallel. Elevator’s multidisciplinary capability created a seamless integration between industrial design, branding, and innovation.
APEX is a high-end auto care brand created for modern car owners that demonstrates what’s possible when packaging and brand strategy are developed in parallel. Elevator’s multidisciplinary capability created a seamless integration between industrial design, branding, and innovation.
The challenge
In the crowded and often disjointed auto care space, design has historically played a limited role in packaging and brand development. APEX wanted to challenge that norm through a bold, attention-grabbing brand that felt premium and sophisticated, to create a brand that would inspire and exemplify how strategic design can elevate an overlooked consumer category.
In the crowded and often disjointed auto care space, design has historically played a limited role in packaging and brand development. APEX wanted to challenge that norm through a bold, attention-grabbing brand that felt premium and sophisticated, to create a brand that would inspire and exemplify how strategic design can elevate an overlooked consumer category.
In the crowded and often disjointed auto care space, design has historically played a limited role in packaging and brand development. APEX wanted to challenge that norm through a bold, attention-grabbing brand that felt premium and sophisticated, to create a brand that would inspire and exemplify how strategic design can elevate an overlooked consumer category.
The solution
Elevator crafted a bold brand identity and structural packaging system designed to signal quality and precision. The result is a cohesive design vision that communicates performance, care, and attention to detail; reframing expectations for what premium auto care can look and feel like.
Elevator crafted a bold brand identity and structural packaging system designed to signal quality and precision. The result is a cohesive design vision that communicates performance, care, and attention to detail; reframing expectations for what premium auto care can look and feel like.
Elevator crafted a bold brand identity and structural packaging system designed to signal quality and precision. The result is a cohesive design vision that communicates performance, care, and attention to detail; reframing expectations for what premium auto care can look and feel like.
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